AMADORI BECOMES A PREMIUM PARTNER OF CESENA FC
The union between Cesena FC and Amadori has strengthened. In the 2024/25 season, what today represents one of the leading groups in the Italian agri-food sector becomes a Premium Partner of Cesena FC, thus benefiting from a brand exposure of great prestige during the home matches of the Serie BKT Championship and press conferences in the pre and post-match moments.
The renewed partnership will see Amadori flank Cesena FC also as a “Food Supplier” with a series of activities that, over the course of the season, will range from positioning products inside the hospitality rooms of Orogel Stadium Dino Manuzzi to meetings with youth sector athletes on the topic of proper nutrition for sports practice.
In addition to its established presence alongside the first team, Amadori's support for the “Per un calcio integrato” project, the social inclusion program that for six years has been uniting youngsters with disabilities and athletes from the Cesena youth sector in joint training sessions, will also continue this season.
Founded in 1969 in Cesena, where its executive offices and leading production site are based, Amadori has always been a specialist in the poultry sector and is now extending its offerings to the whole field of proteins: white, pink, yellow, and green. Amadori, which can count on the collaboration of more than 9,300 people, all in Italy, stands out on the market for the integrated management of its Italian supply chain, consisting of six food processing plants, five hatcheries, four feed mills, and one contract processing plant, about 800 farms both under direct management and under agreement, three logistics platforms and sixteen distribution centers between branches and agencies, which guarantee widespread distribution throughout Italy.
“We are happy to be one of the main partners of Cesena FC, especially in this exciting challenge of Serie B,” - comments Denis Amadori, CEO of the Group. “Over the years, we have always been close to the team, in continuity with that historic bond that began in the glorious 1980s. Today, together with the support of the very important social project of Calcio Integrato, dedicated to disabled children, we have decided to commit ourselves also as a Food Supplier: we want to promote through this collaboration our messages related to healthy lifestyles and a correct and balanced diet, in which natural proteins are central and of which Amadori, as an Italian Protein Company, wants to be a cultural leader for consumers as well."